With very little investment in equipment you can create "product" shots that will look like they were made in a studio. The only thing I bought to shoot this photo of a spot meter, for example, was a sheet of white poster board at the local craft store and it cost under a dollar. For lighting I just used a living room lamp placed to the right of the products (obviously you can see the shadows from that lamp) and a second piece of white board on the left to bounce light back into the shot.
Here are some quick tips for taking good Ebay photos:
- Use a plain background. Again, a piece of white poster board is really cheap and if you keep it clean it will last for years.
- Include all of the accessories that you're selling with the product but don't include anything you're not selling. In this instance I was selling the spot meter with its original manual (very important to include the manual if you have it), its case and the lens cap. This is everything that came with the meter.
- Include a separate shot of the original box if you have it. Always keep all of the original packaging because it raises the resale price substantially. I have a closet shelf in my office where all of the original packaging is stored forever (or until I sell the gear).
- Don't fret too much about lighting. Again, I used a table lamp with some fill from a white card and that created a clean-enough looking shot. Alternately, you might consider buying a white shooting tent (which, ironically, you can often find for sale on Ebay) so that you can create perfect shadowless shots of your items. I recently bought a tent but haven't used it yet--I'll report back when I do.
- Shoot both overall and close-up shots. It doesn't cost that much more to include several photos in an online ad (Ebay or elsewhere), so take the time to shoot close-up shots of any important details. For this meter I also included a close-up of the LCD panel. If there is any damage, be sure to take a close-up of that so that the potential buyers can see that it's only a superficial scratch, etc.